Why is it that we pay thousands for an Apple computer when another brand of laptop costs hundreds less? Welcome to the power of a strong brand. Now think about the power you have to be an ambassador for a brand. A strong brand is a direct result of strong culture and if you’re lucky, you love your company and you’re passionate about telling others why. As an ambassador for your brand, you can easily influence many audiences in a variety of ways. Six ways to be a better ambassador follow.
You share, you like, you re-tweet, but how often, and does the time you put in seem sincere? A time commitment to social engagement demonstrates your own brand loyalty. Engage with your community continually and make them feel part of your brand’s family. Go the extra mile.
Credibility and transparency in the business world are important to the public nowadays. People want to know how companies conduct themselves behind their walls. As an ambassador of your brand, it’s part of your job to be authentic, share relevant news, and embellish nothing. No company’s culture is fail proof, and any audience would appreciate hearing about how a brand deals with failure over a brand trying to hide failure. Keep it real.
You already use social media. But is your passion being shared in the best ways? Words only go so far in the digital age of content and sharing. Use creative and eye-catching photos to illustrate a new product or award. Find, use or create fun and unique infographics to tell your tale. Drive interest with imagery and even video. Make sure to grab their attention.
If you are happy in your workplace, others will be drawn to the positivity and more likely to follow suit. Walk the talk and share ideas for furthering a strong culture like instituting company constants such as Pizza Friday, Happy Hour Wednesday or outings to local events like the bowling alley or baseball games. Empower yourself to offer ideas to higher ups, and then volunteer to spear head and organize some culture building events. Being a great brand ambassador can simply mean leading others to the water.
Support other ambassadors.
No matter the industry, today’s competition is fierce and around every corner. If you’re not encouraging and supporting other brand ambassadors in your company, you’ll stand alone, and alone is lonely. Embrace people who also love your brand and support their every effort. It takes a village!
Be in the know.
In order to represent your brand in the best possible light, be sure to know your company and business inside and out. The best brand ambassadors fully understand, and embrace, the bigger picture. Your company’s vision, goals and mission should be available and shared with employees. If those things aren’t readily available for all to see, take it upon yourself to make sure they are.