Trusted business reputations, award-winning designs, and memorable events don’t just appear at the end of a rainbow. We’ll admit, some people and businesses seem to have all the luck in all of their endeavors, but for most, success is earned as a result of thoughtful planning, established goals, and hard work. Dive into the four lucky charms of our integrated approach to marketing and communications that will help you shine brighter than a pot of gold.
Public Relations – A Picture Is Worth A Thousand Words
Building strong and trusted relationships with reporters is key to any successful public relations campaign. However, as we become a more visual society, polished imagery, video, and infographics are playing increasingly important roles in current PR strategies. In today’s fast-paced digital world, clients and customers want to digest the important info quickly and move on to the next story, feature, or post. A well-shot photo, engaging video, or useful infographic can be the differentiator that sets your story apart on a crowded news sheet or website. Skilled writing paired with a strong visual is a winning combination. Do it right and the results will be “picture perfect”.
Social Media – It’s All About Engagement
If you’re just broadcasting, or (even worse) selling, to your followers, you’re missing the mark. Social media is about creating and distributing interesting, valuable content to the social sphere. Traditional media relies on finding the target market and delivering your message to them. With social, the tables are somewhat flipped. If your social media strategy is on-point, your target audience WILL FIND YOU.
Graphic Design – Your Brand Is Your Identity
Significant time and money is spent building your brand, and creating brand standards will allow your company to present a clear and consistent identity across all platforms. A strong set of standards should always include consistency of logo, graphics, colors, fonts, and illustrative and/or photographic styles. Adherence to these factors will help to create awareness of your brand while differentiating you from your competition. Your brand should express your character and your culture, and in turn, play a leading role in establishing your reputation in the minds of your customers. You created it, now stick to it.
Events – Focus On The Guest Experience
An essential component of a positive guest experience is correct staffing – always remember that no one wants to wait in line. That goes for arrival lines, food lines, and cocktail lines. When you place extra emphasis on the details during the planning stage, it will make your event memorable for all of the RIGHT reasons.