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Posts by Bethany Merlin

Expertise’s Top PR Firms in Boston

Uncategorized
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We are pleased to announce that we have been named one of the Top 19 PR Firms in Boston by Expertise.com! Expertise scored local PR firms based on more than 25 variables across five categories, and hand-picked the best ones. The Expertise team reviewed 165 firms and narrowed it down to the top 19. Expertise’s selection criteria included: Reputation – A history of delighted…

Advice For Interns

Uncategorized
Here at Nickerson PR, we refer to our interns as our Summer Associates, and they are an integral part of our team. The Associate Team at Nickerson is comprised of creative, unique individuals who are willing to go above and beyond the job description. In return, our Associates gain valuable industry skills and get hands-on experience at a premiere PR agency. Our Summer Associates…

Neighborhood Spotlight: Not Your Grandfather’s Fenway

News
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ULI’s Women’s Leadership Initiative recently hosted  “Neighborhood Spotlight: Fenway” at the Hatch Fenway. Nickerson Companies’ CEO and founder, Lisa Nickerson was the moderator and was joined by three expert panelists for an in-depth discussion on construction trends and recent developments in Boston’s creative hub, the Fenway neighborhood.  Panelists included Sabrina Sandberg, VP of Marketing and Merchandising at Samuels & Associates, Lois Goodell, Principal and…

Chronicle features Nickerson Team

News, Public Relations, Social Media
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Did you catch the Nickerson team’s appearance on Chronicle? The episode focused on real estate trends in the Greater Boston area, tips for first-time homebuyers, and featured Nickerson PR and Nickerson Real Estate Partners’ (Nickerson RE) CEO and founder, Lisa Nickerson, as the Boston real estate expert! Sconset Landing, a client of both Nickerson companies, was also a featured property on the episode. Sconset…

5 Things To Do In The City During The Winter

News
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It’s no secret that a winter spent in Boston or New York City can be extremely cold, but that doesn’t mean we have to spend all our time indoors avoiding the weather! Here are some activities that you can and should be doing this winter both indoors and out.          BOSTON Get ready to bundle up because we’re taking you ice skating! Frog…

Showoff your holiday baking skills – Baked Brie with Cranberry Sauce & Pecan Pie

News
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Yes, the holiday season is here and the Nickerson team has been sharing favorite recipes around the office. If you’re still looking for last-minute Thanksgiving recipes, we have the perfect crowd-pleasing appetizer, and a dessert that will make your home smell heavenly. This appetizer is quick and easy to make with just 8 ingredients: Hot, ooey gooey brie complimented with homemade cranberry sauce, and…

Semper Sarah’s Fight for Military Justice

News, Uncategorized
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Several years ago, we published a blog about our work and experience with Semper Sarah. The blog represents one of the most important issues I have ever worked on as a publicist. In light of recent events regarding women’s rights, fairness in the workplace, and overall equality among human beings, I felt it was the perfect #TBT for today. Please share Sarah Plummer’s amazing…
Virtual reality

How Will Virtual and Augmented Reality Change the World?

Emerging Technology, Social Media
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When the topics of virtual and augmented reality come up, most of what we’ve read or heard is, essentially, that they’ll disrupt life as we know it. But how? How can we conceive of something with potential that’s repeatedly been characterized as limitless? What are the factors that will speed mass adoption, or hinder it? Nickerson’s Director of Social Media and Emerging Technologies Matt…
Hundreds attended Citrix's ServTech conference.

Four Keys to Social Media Success

Social Media
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What is social media? Why does it matter? How can I or my organization use it to grow and engage an audience? Last week in Austin, Texas, our Director of Social Media and Emerging Technologies, Matt Cooney, spoke at Citrix’s ServTech conference about these very topics. Nickerson Director of Social Media and Emerging Technologies Matt Cooney addresses the crowd at Citrix’s ServTech conference, held…

Bisnow’s Multifamily Growth & Expansion Event: What You Need to Know

News
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At Wednesday’s “Multifamily Growth & Expansion” event, Bisnow convened expert panelists to discuss the factors shaping Boston’s multifamily landscape and what the industry needs to know in order to succeed in an increasingly challenging marketplace. Laura Gollinger, Vice President of The Collaborative Companies, opened the day with an overview of key market data, including a review of rental rates in Boston’s “Urban Core,” or…
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