Looking for a catalyst for business growth, S. A. Wells Salon approached Nickerson with the task of updating their logo as a part of their rebranding.
After a rigorous search, the Creative Team selected the font Cutoff Pro to reflect the personality of the salon. The font is crisp, sophisticated, and it shares the characteristics of other fonts of hair products. Cutoff Pro font is unique in the sense that its serifs have been sheared off.
Brands rely heavily on their logo to represent their personality, and the former logo seemed dated and unrepresentative of the salon. It was also hard to work with across platforms, as the gradients would be inconsistent in different places, and the readability needed to be improved.
S.A. Wells Salon has been a leader in delivering style, substance and approachable luxury for 10 years. Always fresh, creative, and inspired, S.A. Wells provides unparalleled treatment emphasizing superior customer service in an atmosphere of approachable luxury.
- Graphic & Web Design