As if 2016 couldn’t be any more technology driven, applications for smartphone users continue to gross in sales and top the charts. Innovative companies like Snapchat, pave the way in creating the latest and hottest trends in technology, such as the most recent craze of geofilters! With an astonishing 200 million users on a monthly average, men, women, and children will spend an estimated 30 minutes per day viewing around 8 billion videos and sending around 400 million “snaps” out into the Snapchat stratosphere. Clearly, with numbers like these, the app company is doing something right. While the majority of society may understand what a geofilter is, many businesses may still be unaware of the numerous added benefits of creating their own.
One unique feature Snapchat offers are custom designed geofilters, a located-based overlay option for users to include in their photos and videos. Providing users with a custom-designed filter for their photos generates brand awareness to every user in the area and throughout their network. A unique geofilter encourages shares and engagement with brands, allowing users to be more creative and interact with the specific brand’s space on a digital platform. Fortune 500 companies, like Starbucks and The Walt Disney Company, have all been using Snapchat’s branded geofilters to market their companies while using a fun and creative platform to promote brand awareness.
The draw of Snapchat is quite simple in that it creates a sense of urgency and personalized engagement. After a set amount of viewing time, typically 24 hours, these photo or video messages shared with followers disappear. The sense of urgency to look at the photo allows the viewer to fully engage and captures their interest for potential photos to follow. This creates an environment that is extremely beneficial to companies, especially since Snapchat’s popularity is on the rise. A predicted one in five Americans will be using this social network by the end of 2016. With a total of 100 million users on Snapchat every day, various companies can reach a diverse, new audience and strengthen their social media presence helping them better market themselves and target prospects.
This visual social network is the perfect match for any rising company, but especially ones in the real estate and development industry. Users can take quick snaps of unusual features in homes, show off upcoming properties before listing them, and present scenes from around the neighborhood. Since pictures and videos disappear shortly after each follower views them, they allow the user to become highly intrigued. Remember, followers don’t get a second look!
Here are 10 cases where geofilters are used very effectively:
- Live events and tradeshows
- Product launches and sneak peeks (new developments, model homes, raw spaces)
- Sneak peek into the culture of a company
- Stage a takeover
- Exclusive previews
- Promotional events
- Apartments/development/retail tours showing amenities
- Upcoming events
- One-on-one engagement
- Property tours for time sensitive deals/leases/ lease-up
Whether it’s an amazing view, a grand opening, a fun event, or just showcasing a day in the life, Snapchat and geofilters build brand awareness amongst new audiences, promote special events, and interact with numerous people.
Interested in learning more about Snapchat? Call Nickerson and we can help you dominate and monetize your social media platforms!