When the topics of virtual and augmented reality come up, most of what we’ve read or heard is, essentially, that they’ll disrupt life as we know it. But how? How can we conceive of something with potential that’s repeatedly been characterized as limitless? What are the factors that will speed mass adoption, or hinder it?
Nickerson’s Director of Social Media and Emerging Technologies Matt Cooney sat down for an interview with Frazer Rice, Managing Director at Wilmington Trust, to discuss these subjects and the implications these technologies present to verticals including real estate, education, and entertainment.
Key takeaways include:
- Factors crucial to facilitating mainstream adoption of virtual and augmented reality are affordability of equipment (including headsets and haptic – or sensory – accessories), untethering of equipment from powerful hard drives, proliferation of content, and a common social platform.
- Among the major players driving this adoption will be Facebook, Apple, and Google. Facebook has the largest social network and a strong belief – per founder Mark Zuckerberg – that virtual reality will be the future of social media and online community.
Apple has perfected the product ecosystem and is debuting what could be their next: augmented reality applications, including glasses.
Google is mapping the physical world and uniquely positioned to dominate geolocation and responsive environment technologies as the leader in online search and primary vehicle for video consumption, via YouTube. Imagine having livestreaming content or video ads, triggered by your proximity to a specific place, at a specific time and you get the idea.
Look for these organizations to play leading roles in the development and deployment of virtual and augmented reality equipment and applications.
- The impact on commercial real estate will be tremendous. Prospective tenants and buyers can preview existing and rendered environments from anywhere, at any time, and builders, architects, and insurers will realize tremendous savings through an increasingly ability to model and evaluate projects as they develop. From a sales and leasing perspective, the mechanisms virtual and augmented reality applications and campaigns provide to enhance connections between a space and its occupants are limitless.
For additional insights about the exciting potential for emerging technologies like these, listen to the podcast now and subscribe to the Nickerson “Ideas” blog for news and updates from the forefront of emerging technology.